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Posts tagged the hunger games
By Monica Corcoran
March 23, 2012
The latest push is by “The Hunger Games,” the action movie based on the best-selling young adult novel by Suzanne Collins. In the film, which opened this weekend, teenagers in a dystopian society are conscripted to fight to the death in an ultra-chic enclave known as the Capitol.
Lionsgate, the studio behind the film, worked with the nail-polish company China Glaze to introduce the Capitol Colours line. Because the film’s characters are too busy murdering each other to get manicures, the nail polishes are sold as products worn by the extras. A bottle is $7, and colors include a sparkling moss green called Agro.
“Having a nail polish for the rabid young girl fan base to relate to our movie on a personal level feels smart,” said Tim Palen, the studio’s chief marketing officer.
Capitol Couture: The Hunger Games Fashion Tumblr | Styleite
By Verena von Pfetten
January 24th, 2012
If you love The Hunger Games, fashion, and Tumblr in equal measure, then we have the blog for you. The marketing operation behind the highly anticipated film adaptation has just launched Capitol Couture, a tumblr blog dedicated to all things fashionable in the Capitol … On a final and somewhat fascinating note, Lionsgate has been launching all of the Hunger Games-related blogs on .pn domain sites—which at first glance appears to be a shortening of Panem. Our sister site The Mary Sue points out that the “.pn” domain is owned and operated by the government of the Pitcairn Islands, a group of small islands which fall under British territory. Their population? 50. As of publishing, Lionsgate owns at least 36 different .pn sites. And if you’re looking for a super interesting read and more info on the Pitcairns, we highly recommend this 2008 article from Vanity Fair.
