stringbook

By Jason Feifer
January 13, 2012 

Kay Hanley flew from Los Angeles to Boston yesterday. She was picked up at the airport by her mother, a woman who—bless you, moms, for your old-fashioned ways—insists her child have an actual conversation rather than bury her face in a gadget. So it wasn’t until later that evening that Hanley plugged in. “I got to my hotel room,” she says, “and clicked on Twitter and was like, ‘What the whaaaaaaat?’”

This is what: Her band Letters To Cleo, which had been largely defunct for a decade, was having a moment. It was trending on Twitter. She had 40 new followers. The band had sold merchandise. And all because Ben Wyatt, Adam Scott’s character on NBC’s Parks and Recreation, spent last night’s episode bumming around in a Letters To Cleo t-shirt.